lautnusantara.com Diversification of fishery products is an important strategy to increase export value and competitiveness in the global market. Here are some key aspects related to diversification of fishery products:

1. Importance of Diversification of Fishery Products:

a. Increasing Added Value:

• Diversification allows processing of fishery products into various types of products with higher added value. For example, from fresh fish to fillets, frozen processed products, or value-added products such as surimi or ready-to-eat foods.

b. Expanding Export Markets:

• With diversification, fishery products can reach various market segments with different preferences. This opens up opportunities to enter new markets and increase export volumes.

c. Reducing Dependence on Single Products:

• Diversification reduces the risk of losses due to price fluctuations or market demand for certain products.

d. Optimizing Resource Utilization:

• Diversification allows the utilization of all parts of fishery resources, including waste, into valuable products.

2. Fishery Product Diversification Strategy:

a. Processed Product Development:

• Developing processed products such as frozen fish, canned fish, surimi, fish balls, fish nuggets, and ready-to-eat foods.

b. Utilization of By-Products:

• Processing fishery waste into value-added products such as fish meal, fish oil, collagen, and chitosan.

c. Innovative Product Development:

• Creating new products that are in line with market trends, such as environmentally friendly products, organic products, and products with high nutritional content.

d. Improving Food Quality and Safety:

• Ensuring that fishery products meet the quality and food safety standards set by the international market.

e. Certification and Standardization:

• Obtaining certifications such as HACCP, MSC, and halal certification to increase consumer confidence and open wider market access.

3. Challenges and Opportunities:
a. Challenges:

• Availability of sustainable raw materials.
• Modern and efficient processing technology.
• Skilled human resources.
• Tight competition in the global market.

b. Opportunities:

• Increasing global market demand for fishery products.
• Consumer trends that are increasingly concerned about health and sustainability.
• Developments in processing and packaging technology.
• Government support to increase fishery product exports.

4. Role of Government and Industry Players:
a. Government:

• Providing policy support, incentives, and facilities for the development of the fishery processing industry.
• Increasing the promotion of Indonesian fishery products in the international market.
• Facilitating market access and international trade cooperation.

b. Industry Players:

• Increasing investment in processing technology and product innovation.
• Strengthening distribution and marketing networks.
• Increasing human resource capacity.
• Maintaining product quality and resource sustainability.

By implementing the right diversification strategy, Indonesia can increase the export value of fishery products and strengthen its position in the global market.

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