Fishery Product Business: Successful Business Development Strategy

By. Edi - 19 Feb 2025

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lautnusantara.com The fisheries industry is one of the fishery products, one of the important sectors in the global economy, especially for countries with abundant marine resources, such as Indonesia. The fishery product business covers several aspects, from capture fisheries, fish farming, to processing and distribution of fishery products. The trend of fishery products continues to change along with technological developments, lifestyle changes, and increasing public awareness of health and sustainability. Some of the booming fishery product trends currently include:

  • Sustainable Fishery Products: Fishery products that come from sources that are managed responsibly and do not damage the environment are increasingly in demand. Consumers are increasingly concerned about the environmental impact of the products they consume.
  • Organic Fishery Products: Organic fishery products, both from cultivation and wild catches, are increasingly popular because they are considered healthier and safer. These products are usually free from hazardous chemicals and antibiotics.
  • Ready-to-Eat Fishery Products: Ready-to-eat fishery products are increasingly in demand by busy consumers who are looking for practical food. Examples include frozen fish fillets, processed fish products such as fish balls or fish nuggets, and canned seafood.

 

Read Alsoo : Here are the Developing the Fisheries Business in Indonesia: Challenges and Opportunities

 

  • Fishery Products with Added Value: Fishery products with added value, such as seasoned fish fillets, smoked fish products, or processed fish products with unique flavors, are increasingly popular because they offer convenience and a variety of flavors.
  • Functional Fishery Products: Functional fishery products, namely products that contain certain nutrients or bioactive compounds that are beneficial to health, are increasingly in demand. Examples include omega-3 fish oil products, seaweed products with high iodine content, or fish products with high collagen content.
  • Alternative Fishery Products: Alternative fishery products, such as plant-based seafood products or fish products cultivated with innovative technologies such as the recirculating aquaculture system (RAS), are increasingly developing along with increasing awareness of sustainability and food availability.
  • Local Fishery Products: Local fishery products are increasingly in demand because they are considered fresher, support the local economy, and reduce the carbon footprint of transportation.
  • Premium Fishery Products: Premium fishery products, such as rare fish or other luxury seafood, are increasingly in demand by consumers looking for unique and special culinary experiences.

By understanding the booming fishery product trends, fishery business actors can take advantage of opportunities to develop products that suit market needs and increase business competitiveness.
 

 

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