lautnusantara.com The global frozen fish market demand trend shows significant growth and is expected to continue to increase in the future. Some key points regarding this trend are:

1. Strong Market Growth:

• Market Size and Projections: The global frozen fish market was valued at approximately $26,857 million in 2022 and is projected to reach $54,457 million by 2032, with a CAGR of 7.4%. Other sources project a CAGR of +1.2% in volume through 2035, reaching 44 million tons.
• Growth Drivers: Increasing global seafood demand, changing consumer lifestyles seeking convenient and healthy food options, year-round availability, longer shelf life, and advances in freezing technology are key factors.

2. Changing Consumption Patterns and Lifestyle:

• Convenience and Time Efficiency: Consumers with busy lifestyles are increasingly seeking foods that are easy to prepare and eat. Frozen fish offers a convenient and time-efficient solution.
• Health Awareness: Rising awareness of the nutritional benefits of fish (rich in protein, omega-3, and other essential nutrients) is driving demand for frozen fish as a healthy food option. Salmon, for example, had the highest market share in 2022 due to its high omega-3 content.
• Product Diversification: There is a growing trend in interest in various types of frozen fish products, including fillets, fish balls, and otak-otak, as well as exotic fish varieties and ready-to-eat products.

3. Other Driving Factors:

• Globalization of the Food Supply Chain: Allowing consumers year-round access to seafood, regardless of the fishing season.
• Increased Fisheries and Aquaculture Production: Technological advances, improved cultivation techniques, and government policies supporting sustainability are driving increased production.
• Development of E-commerce and Online Retail: Making it easier for consumers to purchase frozen fish products and expanding market reach.
• Packaging Innovation: Innovations in packaging to extend the shelf life of frozen fish products.

4. Market Challenges:

• Global Competition: Fierce competition from other fish-producing countries (such as India, Vietnam, Thailand, and several Latin American countries) requires Indonesia to compete on price, quality, and sustainability.
• Logistics and Shipping Costs: Frozen fish products require adequate cold chain facilities, and logistics and distribution costs can be prohibitive.
• International Trade Regulations: Non-tariff policies and certain certifications (such as the Aquaculture Stewardship Council - ASC) are essential for entering international markets.
• Consumer Education: There is still a need to educate consumers about the importance of halal food (for halal products) and the benefits of frozen fish in general.

5. Asia-Pacific Market Prospects:

The Asia-Pacific region, in particular, is a promising market for frozen fish products. Increasing consumer awareness of the nutritional benefits of fish and changing dietary preferences are driving demand in this region.

Overall, the global frozen fish meat market is on a positive growth trend, driven by changing lifestyles, health awareness, and technological advancements. However, business actors need to pay attention to global competition and logistical challenges to be able to take full advantage of this opportunity.

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